When Samsung launched the Galaxy S23 flagship series in Taiwan, they needed a launch event that matched the premium positioning of the product. Fun City was brought in to design and produce a fully immersive experience using 270-degree surround projection, transforming the venue into a cinematic environment that enveloped attendees from every angle.

Our team handled the complete visual production pipeline: from the opening animation sequence that set the energy of the event, through the immersive presentation design used during the product reveal, to the construction of a 3D ocean ecosystem scene that showcased the phone's capabilities in an emotionally resonant way. Every visual element was custom-built to align with Samsung's global brand language while delivering a distinctly immersive local experience.

The project demonstrated Fun City's end-to-end capability in premium brand event production, combining motion design, 3D environment construction, and real-time projection mapping into a seamless audience experience. For global brands entering the Taiwan market, this is the level of execution we bring to product launches.